Thayane Luna

Sharpshooter
DISC Type : DC

Superintendente de Experiência e Produtos Digitais at CNP Seguradora

São Paulo, Brazil

Overview

Thayane Luna is a strategic leader at CNP Seguradora, managing Experience, Data, and AI. With over 10 years of experience, she specializes in transforming customer data into actionable business strategies and has an MBA from the University of São Paulo. Colleagues describe her as highly analytical, creative, and solution-focused.

She is passionate about fostering a customer-centric culture and actively shares her knowledge. Thayane is a recognized speaker at major industry events, discussing how to leverage the voice of the customer to drive impactful decisions and business growth.

Unique fact: Thayane co-created CX Maps, an agile, data-oriented methodology designed to enhance customer experience and generate measurable results.

Personality Overview

Thorough Evaluator

Rigorous & Demanding

Precise But Practical

They are less concerned about the product and more about its potential impact.  They put a lot of effort into ensuring personal success. They respond well to strong and respectful communication.

Topics They Care About

Customer Voice (VoC)
Leads teams focused on VoC metrics and spoke at CONAREC 2025 about transforming customer feedback into strategic decisions.
Data-driven CX
Her work focuses on using data and analytics to guide customer experience improvements and prove their business impact.
Agile Methodologies
Certified as an Agile Coach, she leads her teams with a focus on agile and simple deliveries to solve complex problems.

Media Appearances

Thayane has no verified media appearances

Work History

4-2026
Superintendente de Experiência e Produtos Digitais at CNP Seguradora
8-2023
Gerente de Experiência, Dados e IA at CNP Seguradora
8-2023 - 4-2026
Gerente de Experiência, Analytics e IA at CNP Seguradora
6-2021 - 8-2023
Líder de Experiência do Cliente & VoC at CNP Seguradora
7-2019 - 6-2021
Executive Adivisor | Estratégia, Marketing e Experiência do Cliente at Caixa Seguradora

Education

2019 - 2020
MBA from USP - Universidade de São Paulo
2011 - 2013
MBA from USP - Universidade de São Paulo

More Information

Social Presence :

Prographics :

Exp : 9 Location : São Paulo, Brazil Job Level : N/A Designation : Superintendente de Experiência e Produtos Digitais at CNP Seguradora
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Insights For Selling To Thayane

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thayane is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Thayane

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Thayane move?

  • If convinced, they can reach decisions quite fast.
  • Can Thayane take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Thayane

Personality Compatibility


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