The Hon. Laurel Broten

Evaluator
DISC Type : cds

Chief Executive Officer at Invest in Canada | Investir au Canada

Canada

Overview

The Honourable Laurel Broten is the CEO of Invest in Canada, recognized as a visionary leader and catalyst for economic inclusion. With a Doctor of Law from Western University, her extensive career includes serving as a former Ontario Cabinet Minister, giving her deep expertise in public policy, business development, and governance.

Laurel is a passionate advocate for diversity, equity, and environmental sustainability, principles that guide her professional and community efforts. A lifelong champion for creating inclusive opportunities, she has lived and worked in six Canadian provinces and is fluently bilingual. She actively volunteers and serves as a mentor and board director for several national organizations.

Unique fact: Before her current role, she served in the Ontario provincial parliament for a decade, holding multiple ministerial positions including Minister of Education and Minister of the Environment.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Global Investment
As CEO of Invest in Canada, she leads a team dedicated to attracting international companies and transformational foreign direct investment to communities across Canada.
Economic Inclusion
A core focus of her career, she is recognized as a catalyst for economic inclusion and works to ensure Canada's workforce is diverse and inclusive.
Clean Energy Transition
She actively promotes Canada's leadership in the clean energy transition, highlighting the nation's long-term commitment to attracting sustainable investments in the sector.

Media Appearances

The has no verified media appearances

Work History

10-2022
Chief Executive Officer at Invest in Canada | Investir au Canada
1-2015 - 7-2022
President and CEO at Nova Scotia Business Inc. (NSBI)
9-2013 - 1-2015
President and CEO at Broten Public Policy International Inc.
2-2013 - 7-2013
Minister of Intergovernmental Affairs at Ontario Government | Gouvernement de l’Ontario
10-2011 - 7-2013
Vice-Chair and Member of Treasury Board/Management Board at Ontario Government | Gouvernement de l’Ontario

Education

1990 - 1993
Doctor of Law (JD) from Western University
1989 - 1990
Bachelor of Arts (B.A.) from McMaster University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Canada Job Level : Leadership Designation : Chief Executive Officer at Invest in Canada | Investir au Canada
URL has been copied!

Insights For Selling To The Hon. Laurel

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with The Hon. Laurel is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from The Hon. Laurel

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will The Hon. Laurel move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can The Hon. Laurel take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And The Hon. Laurel

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.