Thiago Martins

Evaluator
DISC Type : dcs

Senior Manager - Advisory Tech Consulting at PwC Ireland

Dublin, County Dublin, Ireland

Overview

Thiago Martins is a Senior Manager in Advisory Tech Consulting at PwC Ireland, translating complex technology into strategic assets. With over 17 years of experience, he specializes in cloud adoption, enterprise architecture, and responsible AI for global financial services and government agencies. He holds a Master of Science from Munster Technological University.

He was a featured speaker and panelist at the CIO & CISO Inspired Summit in September 2024, discussing the evolving role of technology leaders in business strategy.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Evolving Role of CIOs
His recent summit panel focused on how CIOs are evolving into key business strategists, driving digital transformation beyond the traditional scope of IT.
Digital Transformation
He speaks on balancing aspirations with necessities in digital transformation and the critical role Enterprise Architecture plays in achieving business goals.
Responsible AI
A core part of his professional focus is guiding organizations in executing responsible AI programs to deliver measurable value and long-term growth.

Media Appearances

Thiago has no verified media appearances

Work History

7-2025
Senior Manager - Advisory Tech Consulting at PwC Ireland
12-2023
VP - Group Head of Cloud & Infrastructure Architecture at Apex Group Ltd
8-2023 - 4-2024
VP - Group Head of Infrastructure and Technology Architecture at Apex Group Ltd
1-2022 - 8-2023
Associate Director at KPMG Ireland
7-2019 - 1-2022
Solutions Architect at eir evo

Education

9-2021 - 9-2023
Master of Science - MS from Munster Technological University
2006 - 2010
Information Technology Management from Faculdade de Tecnologia Opet

More Information

Social Presence :

Prographics :

Exp : 7 Location : Dublin, County Dublin, Ireland Job Level : Middle Designation : Senior Manager - Advisory Tech Consulting at PwC Ireland
URL has been copied!

Insights For Selling To Thiago

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thiago is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Thiago

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Thiago move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Thiago take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Thiago

Personality Compatibility


Other PwC Ireland Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.