Thomas McKeown

Questioner
DISC Type : c

Founder / CEO at BroadReach Communications

St Paul, Minnesota, United States

Overview

Thomas is the Founder and CEO of BroadReach Communications, a company he established in 2012. With over two decades in the telecommunications industry, he specializes in network architecture, hybrid-cloud solutions, and leveraging technology to solve complex business challenges. He holds a Bachelors degree from the University of Minnesota.

Outside of his professional life, Thomas enjoys spending quality time with family and friends. He is passionate about various water sports, including fishing, sailing, and wake surfing on the lake. He also has a keen interest in exploring new destinations through travel.

Under his leadership, BroadReach has been recognized as one of the best places to work in Minnesota.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Exceptional Customer Experience
Driven by a deep passion for delivering outstanding customer outcomes and leveraging technology to solve client challenges.
Building Company Culture
Takes immense pride in fostering an extraordinary team and a thriving culture, leading to recognition as a top workplace in Minnesota.
Complex IT Solutions
Focuses on helping customers navigate IT complexity, including foundational network architecture, hybrid-cloud migrations, and UCaaS/CCaaS.

Media Appearances

Thomas has no verified media appearances

Work History

5-2012
Founder / CEO at BroadReach Communications
5-2012
Hybrid-cloud at BroadReach Communications
5-2012
UCaaS / CCaaS at BroadReach Communications
9-2002 - 5-2012
Premier Account Manager and Major Account Executive at CenturyLink
Sales at US West

Education

1990 - 1994
Bachelor's degree from University of Minnesota
Education details unavailable from White Bear Lake High School

More Information

Social Presence :

Prographics :

Exp : 27 Location : St Paul, Minnesota, United States Job Level : Leadership Designation : Founder / CEO at BroadReach Communications
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Thomas

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Thomas take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Thomas

Personality Compatibility


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