Thomas Nürnberger

Critic
DISC Type : C

Trade Marketing Manager Coffee at Coca-Cola Hellenic Bottling Company

Vienna, Vienna, Austria

Overview

Thomas Nürnberger is a marketing professional with 20 years of experience in product, brand, and trade marketing for the FMCG and non-food sectors. A graduate of WU Vienna, he has managed premium product launches and developed brand strategies for companies like Coca-Cola Hellenic Bottling Company and Tchibo Eduscho.

He was awarded the "Display Superstar Gold" for an innovative shop-in-shop jewelry concept he designed.

Personality Overview

Precise

ROI Driven

Critic

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

FMCG Brand Strategy
Has two decades of experience in brand and product management, leading mainstream and premium product launches for major companies like Coca-Cola and Tchibo.
Coffee Market Growth
As Trade Marketing Manager at Coca-Cola Hellenic, he was responsible for building and executing activation plans for the Costa Coffee and Caffè Vergnano brands.
In-Store Merchandising
Specializes in visual merchandising and the design of sales and presentation furniture, earning a Gold award for a shop-in-shop concept.

Media Appearances

Thomas has no verified media appearances

Work History

2-2021 - 12-2023
Trade Marketing Manager Coffee at Coca-Cola Hellenic Bottling Company
7-2014 - 3-2018
Product Operations Manager Food at Tchibo Eduscho
4-2008 - 6-2014
Product Operations Manager Non Food at Tchibo Eduscho
9-2003 - 3-2008
Marketing Distributions Manager at Tchibo Eduscho

Education

2012 - 2014
Akad M&S (WU) from WU (Vienna University of Economics and Business)
5-2025 - 8-2025
English Course "Business" Level C from BFI Wien

More Information

Social Presence :

Prographics :

Exp : 17 Location : Vienna, Vienna, Austria Job Level : N/A Designation : Trade Marketing Manager Coffee at Coca-Cola Hellenic Bottling Company
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Thomas

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Thomas take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Thomas

Personality Compatibility


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