Tilly Jones

Questioner
DISC Type : c

Senior Brand Manager at Spin Master

Aylesbury, England, United Kingdom

Overview

Tilly is a Senior Brand Manager at Spin Master with experience across the full marketing mix in the toy industry. She leads the Wheels & Action portfolio and UK PR, having previously managed leading brands like L. O. L. Surprise! at MGA Entertainment. She holds a Diploma in Professional Marketing.

Outside of her core role, Tilly shows a strong interest in the broader entertainment landscape, following companies like The Walt Disney Company and Universal Pictures. She actively celebrates industry creativity and innovation, frequently highlighting team wins and unique brand events online.

She recently promoted a World Record attempt for solving Rubiks Cubes while running a marathon to raise money for charity.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Toy Brand Management
Her entire career has focused on managing and growing major toy brands, including L. O. L. Surprise! and Spin Master's Wheels & Action portfolio.
Experiential Marketing
She promotes engaging consumer events, such as the Rubik's Cube anniversary at Twist Museum and the Tech Deck UK Games.
PR Campaigns
She is the UK PR lead for the entire Spin Master brand portfolio, indicating a key focus on public relations strategy and execution.

Media Appearances

Tilly has no verified media appearances

Work History

3-2024
Senior Brand Manager at Spin Master
5-2022 - 3-2024
Brand Manager at Spin Master
4-2021 - 5-2022
Brand Manager at MGA Entertainment
8-2017 - 4-2021
Assistant Brand Manager at MGA Entertainment
8-2016 - 8-2017
Graduate Marketing Executive at ACCO Brands

Education

2012 - 2015
Bachelor's Degree from The University of Manchester
2013 - 2014
Bachelor’s Degree from University of Vienna

More Information

Social Presence :

Prographics :

Exp : 10 Location : Aylesbury, England, United Kingdom Job Level : Middle Designation : Senior Brand Manager at Spin Master
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Insights For Selling To Tilly

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tilly is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tilly

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tilly move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tilly take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Tilly

Personality Compatibility


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