Tim Brady

Visionary
DISC Type : Ds

Area Business Director - West at Viridian Therapeutics, Inc.

Aliso Viejo, California, United States

Overview

Tim is a seasoned pharmaceutical sales leader with over 20 years of experience, specializing in Hematology/Oncology and hospital markets. He currently leads the West region for Viridian Therapeutics, preparing the organization for a commercial launch. People who have worked with him describe him as a purpose-driven and servant leader, recognized for building and coaching strong sales teams.

He is an alumnus of Saint Josephs Universitys Erivan K. Haub School of Business, where he earned a Bachelor of Science. His certifications in Developing Business Acumen and Marketing Strategy underscore his commitment to professional growth and strategic execution in his field.

Tim has over two decades of experience with specialized "buy and bill" products, a complex area of pharmaceutical sales.

Personality Overview

Risk Tolerant

Goal-Oriented

Objective Evaluator

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Building Sales Teams
His current focus at Viridian involves hiring experienced managers for new territories, indicating active team expansion and a priority on acquiring top talent.
Commercial Launch Strategy
His role at Viridian is centered on preparing the organization for its initial commercial product launch, a key strategic focus for the company.
Servant Leadership
A colleague specifically highlighted his management style as "servant leadership," suggesting he values empowering and supporting his team to drive results.

Media Appearances

Transcript : Viridian Therapeutics, Inc. - Special Call. Featured in MarketScreener Australia

See Now

Work History

9-2025
Area Business Director - West at Viridian Therapeutics, Inc.
5-2023 - 7-2025
Regional Sales Director - West at Melinta Therapeutics
6-2022 - 2-2023
Regional Sales Director - West at Covis Pharma
11-2020 - 6-2022
Regional Sales Director - West at Covis Pharma
9-2016 - 11-2020
West Regional Sales Director - Hematology/Oncology Division at AMAG Pharmaceuticals

Education

Bachelor of Science from Saint Joseph's University - Erivan K. Haub School of Business
Education details unavailable from Bishop Egan High School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Aliso Viejo, California, United States Job Level : Mid-senior Designation : Area Business Director - West at Viridian Therapeutics, Inc.
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Insights For Selling To Tim

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tim is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tim

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tim move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tim take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tim

Personality Compatibility


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