Amanda Bentley

Enigma
DISC Type : dci

Associate Director, Commercial Training at Viridian Therapeutics, Inc.

Denver, Colorado, United States

Overview

Amanda is the Associate Director of Commercial Training at Viridian Therapeutics, specializing in designing innovative programs for life sciences professionals. Her background includes business development at Red Nucleus and award-winning sales roles at Ferring Pharmaceuticals. She holds a BA from Lehigh University and excels in empowering teams.

Outside of her professional role, Amanda is a dedicated yogi and a champion of mindfulness. She is a passionate storyteller who blends creativity and fun into her endeavors, even creating a corporate yoga program at a previous company to support her colleagues well-being.

Unique fact: She created and launched a company-wide yoga program at a former employer.

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Life Sciences Training
A core focus of her career, she is a featured speaker at the LTEN Annual Conference on strategies and results in life sciences training.
Yoga & Corporate Wellness
A dedicated yogi who has translated her passion into action by creating a company-wide yoga program to be of service to her colleagues.
Commercial Launch Readiness
Her current role involves leading product and commercial training to support a growing team and enable a successful company launch.

Media Appearances

Amanda has no verified media appearances

Work History

11-2025
Associate Director, Commercial Training at Viridian Therapeutics, Inc.
1-2023 - 11-2025
Senior Director, Business Development at Red Nucleus
4-2021 - 1-2023
Key Account Sales Specialist - Orthopaedics at Ferring Pharmaceuticals
9-2020 - 4-2021
Sales Specialist - Orthopaedics at Ferring Pharmaceuticals
7-2019 - 9-2020
Sales Consultant - Orthopaedics at Ferring Pharmaceuticals

Education

2007 - 2011
BA from Lehigh University
2003 - 2007
High School from Harry S Truman HS

More Information

Social Presence :

Prographics :

Exp : 15 Location : Denver, Colorado, United States Job Level : Mid-senior Designation : Associate Director, Commercial Training at Viridian Therapeutics, Inc.
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Insights For Selling To Amanda

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amanda is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Amanda

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Amanda move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Amanda take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Amanda

Personality Compatibility


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