Tim Sperry

Evaluator
DISC Type : sdc

President & Owner at The Tim Sperry Group

Guilford, Connecticut, United States

Overview

Tim Sperry is the President of The Tim Sperry Group, leveraging over 20 years of experience in purchasing leadership at Whole Foods Market. He consults for brands on navigating the natural and organic products channel. People who have worked with him often describe him as reliable, insightful, and a true mentor.

Based on his social media activity, Tim appears to have a strong appreciation for nature, often posting photos of snow and sunsets. He also shows an interest in current events and political philosophy, sharing articles that analyze the cultural impact of political rhetoric.

After a 20-year career inside Whole Foods Market, he now specializes in helping other brands get into the very same stores.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Natural Products Market
With a 30+ year career in the industry, he provides go-to-market and branding strategies for natural, organic, and specialty food companies.
Whole Foods Strategy
Leverages his 20-year career as a purchasing leader at Whole Foods to help new brands navigate the retailer's complex system.
Non-GMO Verification
Offers a specific consulting service to help companies manage the non-GMO verification process for their products and ingredients.

Media Appearances

Tim has no verified media appearances

Work History

7-2006
President & Owner at The Tim Sperry Group
1-1993 - 6-2006
Director of Grocery at Whole Foods Market
9-1991 - 12-1992
Regional Grocery Buyer at Whole Foods Market
2-1989 - 8-1991
Director of Purchasing at Wellspring Grocery

Education

1979 - 1980
MA from University of Wisconsin-Madison
1973 - 1977
BA from Drew University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Guilford, Connecticut, United States Job Level : N/A Designation : President & Owner at The Tim Sperry Group
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Insights For Selling To Tim

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tim is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Tim

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Tim move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Tim take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Tim

Personality Compatibility


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