Tina Cervera

Pioneer
DISC Type : IDS

Chief Creative Officer / New York + Boston at Weber Shandwick

Hastings-On-Hudson, New York, United States

Overview

Tina Cervera is the Chief Creative Officer at Weber Shandwick, where she specializes in transforming traditional agencies into digital-first, integrated creative engines. An alumna of Pratt Institute, she has a proven record of scaling teams, winning major accounts, and building modern production ecosystems. Colleagues describe her as an exceptional, visionary, and passionate leader.

She is deeply invested in empowering the next generation of female creative leaders, frequently speaking at industry events to share her perspectives. Tina is passionate about fostering talent, mentoring her team members, and building inclusive, collaborative cultures where people can thrive and advance their careers.

At a prior agency, she grew the creative department and increased revenue from $15M to $50M in just four years.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Agency Transformation
Her career is defined by turning traditional PR and media shops into modern, digital-first creative powerhouses at firms like Lippe Taylor and VaynerMedia.
Creative Leadership
Focuses on building and unifying world-class creative organizations, scaling teams from 20 to over 350, and reshaping agency culture.
Female Empowerment
Actively contributes to initiatives dedicated to empowering the next generation of female creative leaders, including speaking at events like New York Festivals.

Media Appearances

Weber Shandwick appoints Tina Cervera as New York chief creative officer. Featured in PRWeek

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Weber Shandwick appoints Tina Cervera New York chief creative officer. Featured in Campaign Live

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Work History

2-2024 - 3-2025
Chief Creative Officer / New York + Boston at Weber Shandwick
9-2017 - 10-2023
Chief Creative Officer at Lippe Taylor
9-2017 - 10-2022
Chief Creative Officer at twelvenote agency
2-2016 - 12-2017
Chief Creative Officer at Wit & Measure
9-2012 - 3-2016
SVP, Executive Creative Director at VaynerMedia

Education

BFA from Pratt Institute
MS and BFA from Pratt Institute

More Information

Social Presence :

Prographics :

Exp : 12 Location : Hastings-On-Hudson, New York, United States Job Level : N/A Designation : Chief Creative Officer / New York + Boston at Weber Shandwick
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Insights For Selling To Tina

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tina is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Tina

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Tina move?

  • They are generally fast movers and can take quick decisions
  • Can Tina take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Tina

Personality Compatibility


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