Tina Cervera in

Tina Cervera

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Chief Creative Officer / New York + Boston at Weber Shandwick
📍 Hastings-On-Hudson, New York, United States

Tina Cervera is the Chief Creative Officer at Weber Shandwick, where she specializes in transforming traditional agencies into digital-first, integrated creative engines. An alumna of Pratt Institute, she has a proven record of scaling teams, winning major accounts, and building modern production ecosystems. Colleagues describe her as an exceptional, visionary, and passionate leader.

She is deeply invested in empowering the next generation of female creative leaders, frequently speaking at industry events to share her perspectives. Tina is passionate about fostering talent, mentoring her team members, and building inclusive, collaborative cultures where people can thrive and advance their careers.

At a prior agency, she grew the creative department and increased revenue from $15M to $50M in just four years.

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Experience
12 Years
Current Role
Chief Creative Officer / New York + Boston
Location
Hastings-On-Hudson, New York, United States
Personality Overview

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Decision Approach
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Priorities

Topics Tina cares about

Agency Transformation
Her career is defined by turning traditional PR and media shops into modern, digital-first creative powerhouses at firms like Lippe Taylor and VaynerMedia.
Creative Leadership
Focuses on building and unifying world-class creative organizations, scaling teams from 20 to over 350, and reshaping agency culture.
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Career

Work history

2-2024 - 3-2025
Chief Creative Officer / New York + Boston
Weber Shandwick
9-2017 - 10-2023
Chief Creative Officer
Lippe Taylor
9-2017 - 10-2022
Chief Creative Officer
twelvenote agency
2-2016 - 12-2017
Chief Creative Officer
Wit & Measure
9-2012 - 3-2016
SVP, Executive Creative Director
VaynerMedia
In the press

Media appearances

Weber Shandwick appoints Tina Cervera as New York chief creative officer. Featured in PRWeek
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Weber Shandwick appoints Tina Cervera New York chief creative officer. Featured in Campaign Live
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Education
BFA
Pratt Institute
MS and BFA
Pratt Institute
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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