Tina Martin

Enigma
DISC Type : dic

Senior National Account Advisor at ZipRecruiter

St. Petersburg, Florida, United States

Overview

Tina Martin is a results-oriented Senior National Account Advisor at ZipRecruiter with a proven history in HCM sales and business development for Fortune 500 clients. A graduate of National Louis University, colleagues describe her as professional and a difference-maker. Her expertise includes new business acquisition, strategic planning, and talent acquisition.

She has deep experience in SaaS-based learning measurement from her time managing the "Metrics That Matter" solution at both Gartner and Explorance.

Personality Overview

Hard To Convince

Persuasive & Assertive

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Talent Acquisition
Her current role at ZipRecruiter and previous experience at iCIMS and Gartner are centered around recruiting and human capital management solutions.
SaaS Sales
She has extensive experience selling enterprise SaaS solutions, specifically the "Metrics that Matter" learning analytics platform at Explorance and Gartner.
New Business Acquisition
Her professional summary highlights a proven track record of success in managing new business acquisition and leading development teams in the field.

Media Appearances

Tina has no verified media appearances

Work History

6-2024
Senior National Account Advisor at ZipRecruiter
7-2022 - 4-2024
Principal Account Manager at iCIMS
11-2018 - 7-2022
Strategic Account Manager (MTM)/ Global, Large Enterprise SaaS Sales at Explorance
1-2018 - 11-2018
Account Director - New Business / Account Management for Metrics That Matter (MTM) at Gartner
5-2017 - 12-2017
Account Director - New Business / Talent Neuron at Gartner

Education

BA from National Louis University

More Information

Social Presence :

Prographics :

Exp : 17 Location : St. Petersburg, Florida, United States Job Level : N/A Designation : Senior National Account Advisor at ZipRecruiter
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Insights For Selling To Tina

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tina is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Tina

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Tina move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Tina take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Tina

Personality Compatibility


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