Tina O'Hara

Enthusiast
DISC Type : i

Commercial Director at Cairn Group

Newcastle Upon Tyne, England, United Kingdom

Overview

Tina OHara is the Commercial Director for Cairn Hotel Group, overseeing a portfolio of 30 hotels across the UK. Her career demonstrates a consistent trajectory in hotel sales leadership, including specialized roles focusing on entertainment, media, and sports clients for major brands like Rocco Forte Hotels and Malmaison.

Outside of her extensive career in hospitality, she has an interest in major media and entertainment companies, including the BBC and The Walt Disney Company. Recent professional activities show a strong focus on driving sustainability initiatives within the hotel group.

She has a specific talent for empowering her sales teams, with colleagues noting she affords them the autonomy to excel.

Personality Overview

Consensus Focused

Optimistic

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Hospitality Sustainability
Led a two-year initiative for Cairn Hotel Group to achieve Green Tourism accreditation, stating it's about doing the right thing for communities, the team, and the environment.
Commercial Leadership
As Commercial Director, she is focused on evolving the brand, unlocking new growth opportunities, and creating a more structured, forward-thinking hospitality business.
Talent Recruitment
Actively promotes recruitment for key positions within Cairn Group, seeking dynamic and experienced leaders to join her teams, particularly in sales and revenue management.

Media Appearances

Tina has no verified media appearances

Work History

11-2022
Commercial Director at Cairn Group
8-2015 - 12-2022
Group Director of Sales at Cairn Group
3-2014 - 7-2015
Director of Global Sales- entertainment, media & sport at Rocco Forte Hotels
3-2005 - 2-2014
Director of Sales, Entertainment, Media & Sport at Malmaison & Hotel du Vin Hotels
1-2000 - 2-2005
Hotel sales Exec/Cluster Sales Exec/Account manager at Marriott Hotels

Education

Tina has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : Newcastle Upon Tyne, England, United Kingdom Job Level : Mid-senior Designation : Commercial Director at Cairn Group
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Insights For Selling To Tina

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tina is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Tina

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Tina move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Tina take some risk or not?

  • They can take some low-probability risks if needed.

You And Tina

Personality Compatibility


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