Tish House

Collaborator
DISC Type : is

Head of Marketing: New Digital Propositions at ITV

Greater London, England, United Kingdom

Overview

Tish House is the Head of Marketing for New Digital Propositions at ITV, leveraging an extensive background in digital marketing, campaign management, and media strategy. Her career includes key roles at Marks and Spencer. She is a graduate of the University of Leeds with a Bachelor of Arts in French.

Committed to continuous learning, Tish has recently earned Mini MBAs in both Marketing and Brand Management. She was also selected for the prestigious Marketing Academy Scholarship Program for the Class of 2025, underscoring her dedication to professional development and leadership.

In early 2026, Tish launched a major new prize draw campaign, the successful culmination of a year-long partnership between ITV and Global.

Personality Overview

Appreciative

Fair-minded

Consensus Builder

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Digital Propositions
Her current role is focused on creating and marketing new digital ventures and products for ITV, demonstrated by a recent major product launch.
Strategic Partnerships
She successfully managed a year-long project and campaign launch in collaboration with media company Global, highlighting her skill in partner marketing.
Professional Development
Recently completed two Mini MBAs and was selected for The Marketing Academy's exclusive 2025 Scholarship Program, showing a clear passion for growth.

Media Appearances

Tish has no verified media appearances

Work History

1-2025
Head of Marketing: New Digital Propositions at ITV
4-2021 - 1-2025
Head of Conversion & Partner Marketing at ITV
1-2020 - 4-2021
Head Of Media at ITV
7-2018 - 1-2020
Senior Performance & Measurement Manager at Marks and Spencer
4-2017 - 6-2018
Senior Media Manager at Marks and Spencer

Education

4-2025 - 7-2025
Mini MBA Brand Management from MiniMBA
4-2021 - 8-2021
Mini MBA in Marketing from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing: New Digital Propositions at ITV
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Insights For Selling To Tish

During A Call Or A Meeting

DO's

  • Summarize the key points at the end of the conversation
  • Take time to make them feel comfortable before getting to the main pitch
  • Show them how they look good by making this decision

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tish is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Tish

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Tish move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Tish take some risk or not?

  • They are unlikely to take many risks.

You And Tish

Personality Compatibility


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