TJ Flood

Energizer
DISC Type : I

EVP & Chief Operating Officer at Canadian Tire Corporation

Toronto, Ontario, Canada

Overview

As EVP and Chief Operating Officer at Canadian Tire Corporation, TJ Flood leverages nearly 20 years of company experience to drive retail and eCommerce growth. He has held multiple senior roles, including President of Sport Chek and SVP of Marketing. He holds both an MBA and an Honours business degree from the Ivey Business School.

TJs professional life connects deeply to Canadian culture, particularly through sports. He previously led Sport Chek and spearheaded the iconic "We All Play for Canada" marketing platform, demonstrating a commitment to getting kids and families active. He also serves on the board of Jumpstart Charities, which supports inclusive play for children.

He was instrumental in creating the award-winning “We All Play for Canada” marketing campaign to get more children involved in sports.

Personality Overview

Informal

Believer

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Retail & eCommerce
As COO, he is responsible for leading retail and eCommerce execution and growth across Canadian Tire, Sport Chek, and Mark's.
Brand Strategy
Led award-winning marketing campaigns and managed Canadian Tire's extensive portfolio of private-label consumer brands.
Youth Sports
Headed the "We All Play for Canada" initiative to encourage play and serves on the board of Jumpstart Charities, which helps kids access sports.

Media Appearances

TJ has no verified media appearances

Work History

3-2025
EVP & Chief Operating Officer at Canadian Tire Corporation
4-2020 - 3-2025
President, Canadian Tire Retail at Canadian Tire Corporation
2-2018 - 4-2020
President, Sport Chek at Canadian Tire Corporation
9-2016 - 2-2018
Senior Vice President - Consumer Brands Divison at Canadian Tire Corporation
7-2013 - 9-2016
Senior Vice President, Marketing at Canadian Tire Corporation

Education

1997 - 1998
Master of Business Administration (M.B.A.) from Ivey Business School at Western University
1992 - 1995
Bachelor's Degree from Ivey Business School at Western University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : EVP & Chief Operating Officer at Canadian Tire Corporation
URL has been copied!

Insights For Selling To TJ

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with TJ is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from TJ

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will TJ move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can TJ take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And TJ

Personality Compatibility


Other Canadian Tire Corporation Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.