Tom Fussell

Galvanizer
DISC Type : Id

CEO at BBC Studios

Greater London, England, United Kingdom

Overview

Tom Fussell is the CEO of BBC Studios, where he is responsible for strategic development and leadership. With a BSc from the University of Bristol and a strong background as a CFO at major media companies like Shine Group and HarperCollins, he has deep expertise in finance and commercial strategy.


Tom led BBC Studios to reclaim its position as the UK’s leading distributor despite challenging market conditions.

Personality Overview

Pragmatic

Trusting

Persuader

A combination of speed and relationship gets the best response from them.  They are more likely to accept new and exciting technologies. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Global Content
Heads the global distribution of world-class content, celebrating the international success of shows like "Dancing with the Stars" and "Bluey".
Commercial Growth
Focuses on delivering strong financial results for the BBC Group's commercial arm, recently announcing record commercial and creative success.
Public Service Media
Advocates for the BBC's vision to secure public service media for future generations through bold choices and urgent reform.

Media Appearances

BBC Studios CEO Tom Fussell Interview on 'Doctor Who,' Deals. Featured in The Hollywood Reporter

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Tom Fussell, CEO BBC Studios - MIPCOM Keynote October 2022. Featured in BBC Media Centre

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BBC Studios Appoints Tom Fussell as CEO. Featured in Variety

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Work History

8-2020
CEO at BBC Studios
5-2016 - 8-2020
CFO at BBC Studios
12-2013 - 8-2015
Group CFO at Shine Group
1-2010 - 12-2013
Group Commercial Director at HarperCollins Publishers
2-2007 - 12-2009
Finance Director, UK Publishing at The Random House Group

Education

1989 - 1992
Bachelor of Science (BSc) from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 32 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : CEO at BBC Studios
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Present testimonials from existing customers about their experience with your product
  • Talk about other customers and how they have derived value from your product
  • You might need to keep the conversation on track, they tend to slide off-topic

DONT's

  • Don’t make promises that are hard to keep
  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tom

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Tom take some risk or not?

  • If necessary, they will be ready to take risks.

You And Tom

Personality Compatibility


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