Tom Goulden

Doer
DISC Type : ds

Customer Commercial Director at The Very Group

London, England, United Kingdom

Overview

Tom Goulden is the Customer Commercial Director at The Very Group, leading its retail media network, customer analytics, and commercial strategy. With a background from Marks & Spencer and a Masters from The University of Manchester, he is a key voice in the digital retail space, often speaking at industry events.

Personality Overview

Long-term Focused

Deliberate Doer

Risk-Accepting

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Retail Media
He leads the Very Media Group and frequently speaks on podcasts and at summits about the evolution and strategy of retail media networks.
Customer Analytics
His role directly involves overseeing customer analytics, insight, and measurement to drive commercial performance and customer experience.
Connected Commerce
Participated in an industry panel discussing the "hidden cost of disconnected commerce, " indicating an interest in integrated, omnichannel customer journeys.

Media Appearances

Celebrating one year of Very Media Group with Tom Goulden. Featured in The Very Group – Media News

See Now

Reflecting on Very Media Group Unboxed with Tom Goulden. Featured in The Very Group – Media News

See Now

Work History

6-2024
Customer Commercial Director at The Very Group
9-2020 - 6-2024
Digital Product Director- Retail at The Very Group
9-2018 - 8-2020
Director of Retail Planning and Operations at The Very Group
5-2017 - 9-2018
Commercial Controller at The Very Group
5-2016 - 4-2017
Trading Manager - Food-To-Go at Marks and Spencer

Education

Master of Enterprise - Manchester Enterprise School from The University of Manchester
1999 - 2002
BSC from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Customer Commercial Director at The Very Group
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tom

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tom take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tom

Personality Compatibility


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