Tom Goulden is the Customer Commercial Director at The Very Group, leading its retail media network, customer analytics, and commercial strategy. With a background from Marks & Spencer and a Masters from The University of Manchester, he is a key voice in the digital retail space, often speaking at industry events.
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Experience
19 Years
Current Role
Customer Commercial Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview
How Tom shows up
Long-term Focused
Deliberate Doer
Risk-Accepting
They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.
Priorities
Topics Tom cares about
Retail Media
He leads the Very Media Group and frequently speaks on podcasts and at summits about the evolution and strategy of retail media networks.
Customer Analytics
His role directly involves overseeing customer analytics, insight, and measurement to drive commercial performance and customer experience.
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Career
Work history
6-2024
Customer Commercial Director
The Very Group
9-2020 - 6-2024
Digital Product Director- Retail
The Very Group
9-2018 - 8-2020
Director of Retail Planning and Operations
The Very Group
5-2017 - 9-2018
Commercial Controller
The Very Group
5-2016 - 4-2017
Trading Manager - Food-To-Go
Marks and Spencer
In the press
Media appearances
Celebrating one year of Very Media Group with Tom Goulden. Featured in The Very Group – Media News
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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