Tom Goulden in

Tom Goulden

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Customer Commercial Director at The Very Group
📍 London, England, United Kingdom

Tom Goulden is the Customer Commercial Director at The Very Group, leading its retail media network, customer analytics, and commercial strategy. With a background from Marks & Spencer and a Masters from The University of Manchester, he is a key voice in the digital retail space, often speaking at industry events.

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Experience
19 Years
Current Role
Customer Commercial Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Tom cares about

Retail Media
He leads the Very Media Group and frequently speaks on podcasts and at summits about the evolution and strategy of retail media networks.
Customer Analytics
His role directly involves overseeing customer analytics, insight, and measurement to drive commercial performance and customer experience.
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Career

Work history

6-2024
Customer Commercial Director
The Very Group
9-2020 - 6-2024
Digital Product Director- Retail
The Very Group
9-2018 - 8-2020
Director of Retail Planning and Operations
The Very Group
5-2017 - 9-2018
Commercial Controller
The Very Group
5-2016 - 4-2017
Trading Manager - Food-To-Go
Marks and Spencer
In the press

Media appearances

Celebrating one year of Very Media Group with Tom Goulden. Featured in The Very Group – Media News
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Reflecting on Very Media Group Unboxed with Tom Goulden. Featured in The Very Group – Media News
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Education
Master of Enterprise - Manchester Enterprise School
The University of Manchester
1999 - 2002
BSC
The University of Manchester
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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