Tom Reynolds

Researcher
DISC Type : Cs

Senior Strategy Analyst at British Airways

United Kingdom

Overview

Tom Reynolds is a Senior Strategy Analyst at British Airways, specializing in network strategy and revenue management. A University of Oxford graduate, he leverages his expertise in data analysis, SQL, and Tableau to model business cases for major fleet acquisitions and accelerate capacity restoration.

Tom has a deep academic interest in Japanese culture. While at Oxford, his outstanding undergraduate thesis in the field of Japanese Studies was awarded second place for the prestigious Ivan Morris Memorial Prize, an honor administered by the British Association for Japanese Studies since 1979.

He was part of the team responsible for the business case behind British Airways 2025-26 order for six new aircraft.

Personality Overview

Self-Disciplined

Perfectionist

Process Focused

Being observant comes to them naturally.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Airline Fleet Strategy
Expressed that modeling the revenue and profit for a successful business case involving the acquisition of six new aircraft was a career highlight at British Airways.
Revenue Management
Has significant experience in this area, holding a previous role as Senior Product Delivery Executive and receiving a Revenue Management Recognition Award in 2019.
Data-Driven Analysis
Holds certifications in SQL and Tableau and has experience using data analysis to provide business performance insight and strategic advice to regional management.

Media Appearances

Tom has no verified media appearances

Work History

10-2023
Senior Strategy Analyst at British Airways
2-2022 - 10-2023
Senior Network Strategy Analyst at British Airways
2-2021 - 2-2022
Senior Product Delivery Executive, Revenue Management at British Airways
9-2018 - 3-2019
EMEA Sales Operations Analyst Intern at Criteo
7-2017 - 8-2017
Sales, Marketing and Tourism Strategy Intern at EAST JAPAN RAILWAY COMPANY

Education

2014 - 2018
Bachelor of Arts - BA from University of Oxford
2021 - 2021
Short course from Oxford Lifelong Learning, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 5 Location : United Kingdom Job Level : N/A Designation : Senior Strategy Analyst at British Airways
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Tom

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Tom take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Tom

Personality Compatibility


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