Tomás Dostal Freire

Commander
DISC Type : D

CIO & Head of Business Transformation at Miro

Amsterdam, North Holland, Netherlands

Overview

Tomás Dostal Freire is the CIO & Head of Business Transformation at Miro, architecting the companys AI-first operating model. His career includes strategic roles at Netflix and Google. A certified translator from the University of Buenos Aires, colleagues describe him as brilliant, insightful, and a caring manager.

Outside of his executive role, Tomás is an avid "aviation geek" who travels extensively for work and connection. He is passionate about fostering connections and empowering talent, demonstrated by his advisory board role at Re: Coded, which helps underserved individuals build careers in the digital economy.

Unique fact: He is a Certified Translator and Interpreter, blending deep communication skills with his technology leadership.

Personality Overview

Very Quick

Strong-Willed

Candid & Clear

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. They respond better to strong and respectful interactions.

Topics They Care About

AI-First Transformation
He leads Miro's journey to becoming an AI-first company and frequently speaks on how to design and implement AI workflows to gain a competitive advantage.
Human-AI Collaboration
Believes technology's true value is boosting human potential, focusing on how AI, IT, and Business Technology can synergize for better teamwork and operational efficiency.
Operational Excellence
His background includes leading global operational excellence initiatives at Netflix and driving large-scale transformation programs at Google, focusing on data-driven decision-making.

Media Appearances

Tomás has no verified media appearances

Work History

1-2025
CIO & Head of Business Transformation at Miro
8-2023 - 1-2025
Director, AI Business Transformation at Miro
4-2024
Member of the Board of Advisors at Re:Coded
5-2022 - 8-2023
Globalization Strategy & Operations Lead at Netflix
11-2021 - 4-2022
Strategic Initiatives Lead, Go to Market Operations | EMEA at Google

Education

2004 - 2009
Certified Translator & Interpreter from University of Buenos Aires
2011 - 2011
Green Belt Certification from Lean Six Sigma Green Belt

More Information

Social Presence :

Prographics :

Exp : 7 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : CIO & Head of Business Transformation at Miro
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Insights For Selling To Tomás

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tomás is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tomás

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Tomás move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Tomás take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Tomás

Personality Compatibility


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