Tom Skinner

Energizer
DISC Type : I

Senior Manager Data Science and Analytics at Booking.com

Netherlands

Overview

Tom Skinner is a commercially focused Data Science and Analytics Leader at Booking. com with a passion for driving revenue and brand growth through data insights. A graduate of the University of Birmingham, he has held leadership roles at News UK and Zipcar, specializing in setting the vision for data-driven teams and translating complex analysis for stakeholders.

He is an articulate communicator who enjoys fostering collaborative and diverse team environments to develop talent and ensure data is central to business strategy. Tom is adept at influencing both senior executives and technical engineers to achieve common goals.

At Zipcar, he was directly responsible for pricing strategy and developing business cases for changes to the companys value proposition.

Personality Overview

Big Picture Person

Imaginative

Relationship Oriented

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Data-Driven Growth
His career focuses on using actionable data insights to drive revenue and brand growth strategy at companies like Booking. com, News UK, and Zipcar.
Analytics Leadership
Enjoys setting the vision for multiple data teams and has a flair for communicating complex business issues to diverse stakeholders, from executives to engineers.
Revenue Management
His background includes direct responsibility for pricing strategy, revenue planning, and forecasting from his time as a Senior Revenue and Yield Manager at Zipcar.

Media Appearances

Tom has no verified media appearances

Work History

2-2022
Senior Manager Data Science and Analytics at Booking.com
6-2020 - 2-2022
Director Of Analytics at News UK
8-2017 - 6-2020
Head Of Analytics at News UK
3-2017 - 7-2017
Head of Analytics and Revenue Management (Interim) at Zipcar
7-2016 - 3-2017
Senior Revenue and Yield Manager at Zipcar

Education

2004 - 2007
Bachelor of Science (BSc) from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 15 Location : Netherlands Job Level : Middle Designation : Senior Manager Data Science and Analytics at Booking.com
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Tom

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Tom take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Tom

Personality Compatibility


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