Tom Sperger

Energizer
DISC Type : I

Sr. Manager Consumer Insights & Analytics at Philip Morris International U.S.

New York City Metropolitan Area, United States

Overview

Tom is a results-driven Senior Manager of Consumer Insights & Analytics at Philip Morris International with over 20 years of experience. He specializes in providing data-backed strategies for the CPG and retail sectors and holds a Bachelor of Science from Sacred Heart University. Colleagues describe him as having strong dedication.

A unique aspect of his career is his long-term dedication to his previous company, Capstone Research, where he worked for over two decades in various market research roles.

Personality Overview

Enthusiastic

Believer

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Consumer Insights
His career focus for over 20 years, leading research for Fortune 500 clients and currently at Philip Morris International.
Data-Backed Strategy
Specializes in turning complex data analyses and both quantitative and qualitative research into actionable strategies for business decisions.
Shopper Analytics
A specific area of his expertise, evidenced by his former role as Sr. Manager of Shopper Insights & Analytics.

Media Appearances

Tom has no verified media appearances

Work History

8-2025
Sr. Manager Consumer Insights & Analytics at Philip Morris International U.S.
6-2025 - 7-2025
Sr. Manager Shopper Insights & Analytics at Philip Morris International U.S.
8-2008 - 12-2024
Senior Market Research & Insights Analyst at Capstone Research Inc.
8-2004 - 7-2008
Assistant Manager Sampling & Projections at Capstone Research Inc.
1-2004 - 7-2004
Project Director at Capstone Research Inc.

Education

1999 - 2003
Bachelor of Science (B.S.) from Sacred Heart University

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York City Metropolitan Area, United States Job Level : Middle Designation : Sr. Manager Consumer Insights & Analytics at Philip Morris International U.S.
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Tom

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Tom take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Tom

Personality Compatibility


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