Tom Tsao

Initiator
DISC Type : Di

Group Vice President & General Manager for Digital, eCommerce, & Product-Led Growth at Docusign

Sunnyvale, California, United States

Overview

Tom has no verified overview

Personality Overview

Impact-Oriented

Risk-Accepting

Confident

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Tom has no verified topics they care about

Media Appearances

Tom has no verified media appearances

Work History

8-2023
Group Vice President & General Manager for Digital, eCommerce, & Product-Led Growth at Docusign
5-2021
Board Member at FORM.com
9-2021 - 8-2023
SVP, Global Head of Growth & Digital eCommerce at Atlassian
9-2017 - 9-2021
SVP, Global Head of Digital Marketing & eCommerce for Atlassian's Product-Led Growth Flywheel at Atlassian
4-2017 - 9-2017
Executive In Residence at Costanoa Ventures

Education

9-1989 - 6-1993
BA from Stanford University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Sunnyvale, California, United States Job Level : Senior Designation : Group Vice President & General Manager for Digital, eCommerce, & Product-Led Growth at Docusign
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Tom

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Tom take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Tom

Personality Compatibility


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