Tom Wood

Wildcard
DISC Type : csi

Managing Director, Head of SME Business Banking, HSBC UK at HSBC

United Kingdom

Overview

Tom Wood is the Managing Director and Head of SME Business Banking at HSBC UK, passionate about helping UK SMEs thrive. With a background including senior roles at Barclays and a BSc from the University of Leicester, he focuses on delivering impactful growth solutions and digital experiences for business customers.



He spearheads the HSBC Small Business Growth Programme, an initiative in partnership with major tech companies like Google and Microsoft.

Personality Overview

Requires Proof

Curious But Skeptical

Friendly But Slow

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

UK SME Growth
His entire role and public commentary are focused on leading a team dedicated to supporting the growth and banking needs of UK small and medium-sized enterprises.
Strategic Partnerships
He launched a major small business growth program in partnership with leading companies like Google, Microsoft, and the Federation of Small Businesses (FSB).
Digital Banking Solutions
His responsibilities include accountability for the SME business banking proposition, with an emphasis on delivering effective digital experiences for business owners.

Media Appearances

HSBC UK appoints new head of business banking. Featured in Insider Media

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People Moves: Tom Wood, HSBC UK. Featured in FinTech Magazine

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HSBC UK and Sage simplify tax reporting for small businesses ahead of Making Tax Digital. Featured in PR Newswire (UK)

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Work History

11-2024
Managing Director, Head of SME Business Banking, HSBC UK at HSBC
4-2018 - 11-2024
Managing Director, Global Payments Solutions, Commercial Banking, HSBC at HSBC
10-2014 - 4-2018
Managing Director & Head of Corporate Banking, London Region at HSBC
9-2012 - 10-2014
Head of Professional Services Industry, Corporate Banking at Barclays
4-2009 - 9-2012
Corporate Director at Barclays

Education

BSc from University of Leicester

More Information

Social Presence :

Prographics :

Exp : 23 Location : United Kingdom Job Level : Mid-senior Designation : Managing Director, Head of SME Business Banking, HSBC UK at HSBC
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Tom

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Tom take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Tom

Personality Compatibility


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