Tomas Smogner in

Tomas Smogner

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Chief Financial Officer at Funnel
📍 Sweden

Tomas Smogner is the Chief Financial Officer at Funnel, where he has risen through the ranks from Head of Finance. Educated at Stockholm and Uppsala Universities, his career began at EY. He emphasizes tracking key SaaS metrics like Net New MRR and burn multiple to ensure healthy, data-driven growth.

He was recently nominated for CFO of the Year at the Finance Arena & Awards in Sweden.

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Experience
13 Years
Current Role
Chief Financial Officer
Job Level
Leadership
Location
Sweden
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Tomas cares about

SaaS Growth Metrics
He personally tracks Net New MRR and Burn Multiple to monitor new business, expansion, and churn, ensuring the company is growing in a healthy, efficient manner.
Sales & Marketing ROI
Keeps a close eye on the sales pipeline and conversion rates to ensure that the company's marketing efforts are effective and generating a return.
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Career

Work history

1-2026
Chief Financial Officer
Funnel
1-2021 - 1-2026
Vice President Finance
Funnel
2-2018 - 1-2021
Head of Finance
Funnel
7-2016 - 2-2018
Senior Associate
EY
8-2014 - 7-2016
Associate
EY
In the press

Media appearances

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Education
2012 - 2014
Master of Science (M.Sc.)
Stockholm University
2013 - 2013
Master of Science (M.Sc.)
Uppsala University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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