Harjeet Singh ★

Evaluator
DISC Type : CDS

Sr Director Marketing and Demand Gen Operations at Finastra

London Area, United Kingdom

Overview

Harjeet is a data-driven B2B marketing leader with over 20 years of experience in the Fintech and Technology sectors. He specializes in marketing operations, strategy, and Martech, holding an MBA and a Bachelors in Engineering. Colleagues describe him as methodical, supportive, and an excellent problem-solver.

He is an active voice in the marketing community, frequently speaking at industry conferences on topics like AI and customer retention. His team at Finastra was recently recognized with a 2025 Highspot Impact Award for their significant business contributions.

Unique fact: He has a background as a Managing Consultant, where he was instrumental in strategizing and winning large multi-million dollar managed services contracts.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI in Marketing
He is speaking at a conference on leveraging AI for customer engagement and holds a certification in AI Writing Fundamentals for B2B.
Fintech Marketing
A regular speaker and attendee at major Fintech B2B marketing conferences, establishing himself as a thought leader in the space.
Martech Optimization
In his current role, he has managed large-scale projects like Martech stack revamps and the implementation of new AI-based tools to drive efficiency.

Media Appearances

Harjeet has no verified media appearances

Work History

6-2018
Sr Director Marketing and Demand Gen Operations at Finastra
10-2017 - 6-2018
TopX Marketing Lead at Tata Communications
10-2017 - 6-2018
Marketing Leader at ijura
12-2009 - 3-2017
Head of Marketing Operations / Marketing Director at Colt Technology Services
7-2004 - 12-2009
Managing Consultant at Logica

Education

2006 - 2008
MBA from Middlesex University
Bachelor in Engineering from Birla Institute of Technology, Mesra

More Information

Social Presence :

Prographics :

Exp : 20 Location : London Area, United Kingdom Job Level : Senior Designation : Sr Director Marketing and Demand Gen Operations at Finastra
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Insights For Selling To Harjeet

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Harjeet is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Harjeet

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Harjeet move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Harjeet take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Harjeet

Personality Compatibility


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