Tommy Klouwers

Inquirer
DISC Type : dc

Full-time parenting at Career Break

Washington DC-Baltimore Area, United States

Overview

Tommy is a tech-savvy B2B marketer with over 12 years of experience building demand generation engines and scaling go-to-market motions, primarily for startups. He has a background in Business Administration and holds certifications in AI for Marketing. He leads with empathy, focusing on empowering teams to achieve growth.

Currently on a career break to be a full-time parent, Tommy is a devoted father to two young girls. He is passionate about raising his children bilingually in both English and Dutch, and has been actively seeking ways to immerse them in Dutch culture while living in the US.

He once helped an event tech company, Bizzabo, grow its ARR from $10M to $22M in a single year through strategic marketing efforts.

Personality Overview

ROI Conscious

Judgemental

Hard To Convince

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Startup Growth
His career at Zendesk and Bizzabo has been dedicated to helping startups scale their go-to-market strategies and drive growth through effective marketing.
B2B Marketing
He has over a decade of experience as a strategic and analytical B2B marketer, focusing on demand generation, SEO, and paid acquisition to drive pipeline growth.
AI in CX
He recently showed interest in the application of AI for customer experience by planning to attend an industry event on the topic.

Media Appearances

Tommy has no verified media appearances

Work History

4-2025
Full-time parenting at Career Break
3-2024 - 4-2025
Director, Startup Marketing at Zendesk
3-2021 - 3-2024
Sr. Growth Marketing Manager, Startups at Zendesk
1-2020 - 2-2021
Digital Marketing Manager at Bizzabo
2-2019 - 1-2020
Manager, Global Media at Shutterstock

Education

2009 - 2013
Bachelor of Business Administration (B.B.A.) from Amsterdam University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 7 Location : Washington DC-Baltimore Area, United States Job Level : N/A Designation : Full-time parenting at Career Break
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Insights For Selling To Tommy

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tommy is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Tommy

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Tommy move?

  • Their decision making speed is somewhere in the middle.
  • Can Tommy take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Tommy

Personality Compatibility


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