Toni Nunez-Ortega, BSBA, CCS

Wildcard
DISC Type : ics

Director of PB Coding and Quality at UCHealth

Aurora, Colorado, United States

Overview

Toni is the Director of PB Coding and Quality at UCHealth, leveraging over a decade of experience in healthcare operations. Her expertise covers specialty coding, physician relations, and vendor management, with a history at organizations like Cleveland Clinic. She holds a BSBA in Economics from the University of Southern Colorado.

She is passionate about enhancing coding accuracy and operational excellence, aligning team initiatives with organizational values, and empowering teams to find innovative healthcare management solutions.

With a background in economics, she brings a unique financial and analytical perspective to her healthcare coding and quality management roles.

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Healthcare Operations
Focuses on enhancing operational excellence, fostering efficient workflows, and managing teams across major health systems like UCHealth and Cleveland Clinic.
Specialty Coding
A core area of her expertise, where she has dedicated her career to improving coding accuracy and quality, currently as a Director at UCHealth.
Physician Relations
Emphasizes building strong relationships with physicians, a key aspect of her approach to practice management and operational success in coding departments.

Media Appearances

Toni has no verified media appearances

Work History

8-2025
Director of PB Coding and Quality at UCHealth
4-2025 - 8-2025
Director of Specialty Coding at Coding Director
4-2021 - 4-2025
Coding Manager Vendor Management at Cleveland Clinic
2-2017 - 4-2021
Outpatient Coding Supervisor at Cleveland Clinic
7-2011 - 2-2017
Outpatient Facility Coding Supervisor at Common Spirit FKA Centura Health

Education

9-1998 - 6-2002
BSBA from Univesity of Southern Colorado

More Information

Social Presence :

Prographics :

Exp : 26 Location : Aurora, Colorado, United States Job Level : Mid-senior Designation : Director of PB Coding and Quality at UCHealth
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Insights For Selling To Toni

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toni is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Toni

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Toni move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Toni take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Toni

Personality Compatibility


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