Tony Attard OBE

Collaborator
DISC Type : is

Chairman at British Furniture Confederation

Burnley, England, United Kingdom

Overview

Tony Attard is the founder and Group CEO of Panaz, a global leader in innovative, flame-retardant fabrics for commercial interiors. He actively champions the British furniture industry as Chairman of the British Furniture Confederation. Tony holds a BSc from The University of Manchester and is also the chairman of Alusid, a sustainable materials company.

Deeply committed to his local community, Tony has served as the High Sheriff of Lancashire. He is a passionate, lifelong supporter and former director of Burnley Football Club. His public engagement reflects a strong dedication to promoting the Lancashire regions economic and cultural development.

Tony was awarded an OBE (Officer of the Order of the British Empire) for his extensive services to the textile industry.

Personality Overview

Good Listener

Fair-minded

Appreciative

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

British Manufacturing
As Chairman of the British Furniture Confederation, he actively advocates for the UK's manufacturing industry with government bodies and parliament members.
Sustainable Innovation
He leads Panaz in technical fabric advancement and chairs Alusid, a company that creates innovative surfaces from recycled materials.
Promoting Lancashire
Having served as High Sheriff of Lancashire and Chairman of Marketing Lancashire, he is deeply invested in the region's economic prosperity.

Media Appearances

Tony Attard named as new chair for British Furniture Confederation. Featured in Workplace Insight

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New chair for British Furniture Confederation. Featured in Furniture Makers

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New Chair elected for the British Furniture Confederation. Featured in Interior Daily

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Work History

12-2025
Chairman at British Furniture Confederation
3-2025
Chairman Panaz Group at Panaz group
4-2018 - 3-2019
High Sheriff of Lancashire 2018/19 at Lancashire
1-2015 - 1-2022
Chairman Marketing Lancashire at Marketing Lancashire
2015
Chairman at Alusid ltd

Education

1977 - 1980
BSc from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 33 Location : Burnley, England, United Kingdom Job Level : N/A Designation : Chairman at British Furniture Confederation
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Show them how they look good by making this decision
  • Take time to make them feel comfortable before getting to the main pitch
  • Show genuine interest in solving their problems

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Tony

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Tony take some risk or not?

  • They are unlikely to take many risks.

You And Tony

Personality Compatibility


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