William Tolstoj Sander

Go-getter
DISC Type : d

Sales Development Representative at Granola

London, England, United Kingdom

Overview

William is a sales professional at Granola, where he was the companys first SDR and fourth go-to-market hire. He holds a Masters degree from Copenhagen Business School and specializes in UK market growth and client acquisition. People who have worked with him describe him as responsible, committed, and proactive.

Outside of work, William has an interest in technology and gaming, following companies like Microsoft and PlayStation. He has international experience from an exchange program at Ewha Womans University in South Korea and is currently based in London.

He had a great experience presenting client onboarding software at a recent webinar.

Personality Overview

Fast-Paced

Vision Oriented

Decisive

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Go-to-Market Strategy
As the fourth go-to-market hire at Granola and having developed GTM strategies at a previous role, he has foundational experience in launching and scaling sales efforts.
UK Market Expansion
In a previous role, he was the first Business Development Representative focused on the UK market, specializing in driving growth and client acquisition.
Client Onboarding
He recently presented on client onboarding software during a webinar, indicating his expertise and interest in this crucial part of the customer journey.

Media Appearances

William has no verified media appearances

Work History

12-2025
Sales Development Representative at Granola
4-2025 - 11-2025
Senior Business Development Representative at Uniify
9-2024 - 3-2025
Business Development Representative at Uniify
4-2024 - 8-2024
Associate Business Development Representative at Uniify
4-2021 - 6-2023
Student Assistant at Kromann Reumert

Education

8-2022 - 6-2024
Master's degree from Copenhagen Business School
8-2023 - 12-2023
Exchange Program from Ewha Womans University 이화여자대학교

More Information

Social Presence :

Prographics :

Exp : 3 Location : London, England, United Kingdom Job Level : Junior Designation : Sales Development Representative at Granola
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from William

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They are neither the fastest decision makers nor the slowest.
  • Can William take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And William

Personality Compatibility


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