William Tolstoj Sander in

William Tolstoj Sander

Go-getter · DISC type d
Sales Development Representative at Granola
📍 London, England, United Kingdom

William is a sales professional at Granola, where he was the companys first SDR and fourth go-to-market hire. He holds a Masters degree from Copenhagen Business School and specializes in UK market growth and client acquisition. People who have worked with him describe him as responsible, committed, and proactive.

Outside of work, William has an interest in technology and gaming, following companies like Microsoft and PlayStation. He has international experience from an exchange program at Ewha Womans University in South Korea and is currently based in London.

He had a great experience presenting client onboarding software at a recent webinar.

Read the full overview →
Experience
3 Years
Current Role
Sales Development Representative
Job Level
Junior
Location
London, England, United Kingdom
Personality Overview

How William shows up

Fast-Paced
Vision Oriented
Decisive

They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Priorities

Topics William cares about

Go-to-Market Strategy
As the fourth go-to-market hire at Granola and having developed GTM strategies at a previous role, he has foundational experience in launching and scaling sales efforts.
UK Market Expansion
In a previous role, he was the first Business Development Representative focused on the UK market, specializing in driving growth and client acquisition.
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Career

Work history

12-2025
Sales Development Representative
Granola
4-2025 - 11-2025
Senior Business Development Representative
Uniify
9-2024 - 3-2025
Business Development Representative
Uniify
4-2024 - 8-2024
Associate Business Development Representative
Uniify
4-2021 - 6-2023
Student Assistant
Kromann Reumert
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
8-2022 - 6-2024
Master's degree
Copenhagen Business School
8-2023 - 12-2023
Exchange Program
Ewha Womans University 이화여자대학교
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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