Tony Baer

Energizer
DISC Type : I

Director of Merchandising at Sainsbury's

Greater London, England, United Kingdom

Overview

Tony has no verified overview

Personality Overview

Enthusiastic

Imaginative

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Tony has no verified topics they care about

Media Appearances

Tony has no verified media appearances

Work History

7-2023
Director of Merchandising at Sainsbury's
1-2022 - 6-2023
Head Of Trading, Next Beauty Ltd at Next
2-2020 - 12-2021
Head of Merchandising, Fashion & Beauty at John Lewis & Partners
4-2019 - 1-2020
Head of Merchandising & Buying (Beauty, Toys, Sports & Travel) at John Lewis & Partners
2008 - 3-2019
Head of merchandising at John Lewis & Partners

Education

Tony has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Director of Merchandising at Sainsbury's
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Tony

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Tony take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Tony

Personality Compatibility


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