Tony Brogden

Doer
DISC Type : sd

Managing Director Brodies Segafredo Zanetti UK & Puccino's Worldwide Limited at Brodies Segafredo Zanetti UK & Puccino's Worldwide Limited

United Kingdom

Overview

Tony Brogden is the Managing Director for Brodies Segafredo Zanetti UK & Puccinos Worldwide, part of the Massimo Zanetti Beverage Group. His career features a unique progression, starting as a franchisee owner and rising through operational roles to lead the UK brands, demonstrating deep, ground-level expertise.

Based on his interests, he seems to hold an appreciation for large, structured organizations, listing both the Royal Navy and professional services firm PwC as companies he follows. This suggests an interest in discipline, strategy, and operational excellence beyond his immediate industry.

His journey from a single-unit franchisee to Managing Director of the entire UK operation is a remarkable and unique career path.

Personality Overview

Fast-paced

Results Focused

Long-term Focused

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Franchisee Success
He consistently celebrates franchise partner achievements and company-wide awards for franchisee satisfaction, showing a deep commitment to the success of the franchise model.
Retail Brand Growth
Actively shares and promotes the expansion of company brands into major new retail channels, such as the launch of Brodies coffee in Tesco supermarkets.
Strategic Partnerships
Highlights high-profile brand collaborations, such as the partnership with Nike at Wimbledon, indicating a focus on synergistic brand alignment.

Media Appearances

Tony has no verified media appearances

Work History

3-2020
Managing Director Brodies Segafredo Zanetti UK & Puccino's Worldwide Limited at Brodies Segafredo Zanetti UK & Puccino's Worldwide Limited
12-2016
Managing Director at Puccino's Worldwide Limited
2-2015 - 3-2020
Chief Operating Officer at Puccino's Worldwide Limited
10-2005 - 2-2015
Operations Director at Puccino's Worldwide Limited
11-2000 - 1-2002
Franchisee at Franchisee Owner - Puccinos Ltd

Education

Tony has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Mid-senior Designation : Managing Director Brodies Segafredo Zanetti UK & Puccino's Worldwide Limited at Brodies Segafredo Zanetti UK & Puccino's Worldwide Limited
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tony

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tony take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tony

Personality Compatibility


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