Tony Doucet

Go-getter
DISC Type : d

Director, Growth Marketing at Pulley

Richmond, Virginia, United States

Overview

Tony is a digital marketing leader specializing in building growth programs from the ground up. With experience at firms like Pulley, Mercury, and Capital One, he has an exceptional track record in paid search, analytics-driven strategy, and managing large performance budgets. He holds an MBA in Decision Analytics from Virginia Commonwealth University.

Outside of his professional life, Tony is intellectually curious, with interests in economic storytelling, management theory, and the future of energy. He enjoys engaging with content like the "Planet Money" podcast, management books such as "Word Rules, " and documentaries that explore new industrial proposals.

His colleagues and professors describe him as a rare talent who can translate complex data into clear, actionable business insights.

Personality Overview

Fast-Paced

Direct & Candid

Vision Oriented

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Growth Marketing
As Director of Growth Marketing at Pulley and former leader at Mercury, he has extensive experience building performance marketing programs from scratch and managing eight-figure budgets.
Paid Search
He identifies himself as a "Paid Search Expert" and managed the entire paid search program, team, and budget during his tenure at Root Inc. and Capital One.
Data-Driven Strategy
His background includes an MBA in Decision Analytics and a focus on using high-quality analytics and smart testing to drive marketing decisions, a skill his recommenders highlight.

Media Appearances

Tony has no verified media appearances

Work History

12-2024
Director, Growth Marketing at Pulley
6-2022 - 11-2024
Sr. Manager, Performance Marketing at Mercury
9-2020 - 5-2022
Growth Manager, Paid Search at Root Inc.
1-2016 - 8-2020
Strategic Marketing Manager at Capital One
8-2011 - 10-2015
Executive Director & Account Manager at Catapult, Inc.

Education

2018 - 2023
Master of Business Administration - MBA from Virginia Commonwealth University - School of Business
2005 - 2009
BBA from William & Mary – Raymond A. Mason School of Business

More Information

Social Presence :

Prographics :

Exp : 13 Location : Richmond, Virginia, United States Job Level : Mid-senior Designation : Director, Growth Marketing at Pulley
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Tony

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • Their decision making speed is somewhere in the middle.
  • Can Tony take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Tony

Personality Compatibility


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