Tony McHardy

Trailblazer
DISC Type : DI

Managing Director - Large Corporate Customers at Water Plus

Stoke-On-Trent, England, United Kingdom

Overview

Tony McHardy is the Managing Director for Large Corporate Customers at Water Plus, bringing over 30 years of experience in the UKs energy and water utility markets. He has a proven track record of building high-performance B2B sales teams and excels at fostering strategic partnerships. Colleagues describe him as results-driven, highly professional, and pragmatic.

He is actively involved in community and environmental initiatives, including a partnership with the Teenage Cancer Trust to support young people. Tony also champions sustainability efforts, such as backing a record-breaking team that rowed across the Atlantic to raise awareness for climate action and water conservation.

Interesting fact: Tony was publicly voted "ELN Personality of the year" in 2017/18, recognizing him as one of the top professionals in the utilities sector.

Personality Overview

Persuasive

Achievement-Oriented

Informal

They prefer to ensure that they are in control of the situation.  They are not against taking risks and can make tough decisions when required.
 They will bat for you if they come to believe in you.

Topics They Care About

Water Efficiency
His public statements and company initiatives consistently focus on helping businesses implement smarter water approaches to reduce waste, cut costs, and lower carbon emissions.
B2B Sales Leadership
His profile highlights a long career dedicated to building and managing high-performing B2B sales teams within the complex and competitive UK utilities market.
ESG & Sustainability
He actively promotes helping customers achieve their ESG goals and has championed his company's own sustainability journey towards Net Zero.

Media Appearances

Tony has no verified media appearances

Work History

11-2022
Managing Director - Large Corporate Customers at Water Plus
2-2020 - 11-2022
Commercial Director at Water Plus
6-2016 - 2-2020
Corporate Director at Water Plus
1-2013 - 6-2016
Sales Director Business Retail at United Utilities
9-2011 - 1-2013
General Manager, Sales & Marketing at Business Stream

Education

1977 - 1983
Sports and Exercise from Bathgate Academy

More Information

Social Presence :

Prographics :

Exp : 29 Location : Stoke-On-Trent, England, United Kingdom Job Level : Mid-senior Designation : Managing Director - Large Corporate Customers at Water Plus
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tony

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Tony take some risk or not?

  • If necessary, they will be ready to take risks.

You And Tony

Personality Compatibility


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