Ben Edmonds

Balancer
DISC Type : S

Head of Growth Strategy, Performance & Insight at Water Plus

Crewe, England, United Kingdom

Overview

Ben Edmonds is the Head of Growth Strategy, Performance & Insight at Water Plus, where he has progressed through several leadership roles focused on commercial performance and insight. A graduate of De Montfort University, he is focused on driving business growth and enhancing customer experiences through data-driven strategies.

He recently presented the "Environmental Leadership" award at the Food and Drink Federation (FDF) awards on behalf of Water Plus, highlighting his involvement in promoting sustainability within the industry.

Personality Overview

Diplomatic

Formal Mannered

Slow To Decisions

They are courteous and respectful but practical.  They are comfortable taking long term decisions. They like following the process even if it takes time to reach any conclusion.

Topics They Care About

Water Efficiency
He recently presented on the importance of water efficiency for businesses at a national retail forum, advocating for retailer-led initiatives.
Continuous Improvement
He is actively building his team by hiring for a new Continuous Improvement Manager role to drive smarter ways of working.
Environmental Leadership
Showcased his and his company's commitment to sustainability by presenting the Environmental Leadership award at the FDF awards.

Media Appearances

Water Plus and Flexys partner to deliver state‑of‑the‑art debt management solution. Featured in BBP Media

See Now

Work History

1-2022
Head of Growth Strategy, Performance & Insight at Water Plus
4-2020 - 2-2022
Trading, Performance & Insight Lead at Water Plus
9-2016 - 4-2020
Commercial Performance and Insight Manager at Water Plus
10-2014 - 9-2016
Client Manager at Assurant Solutions, Europe
7-2013 - 10-2014
Complaints Insight Manager at Assurant Solutions, Europe

Education

2006 - 2009
Bachelor of Arts (BA) from De Montfort University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Crewe, England, United Kingdom Job Level : Mid-senior Designation : Head of Growth Strategy, Performance & Insight at Water Plus
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Be personal and polite and slightly formal
  • Unless they are the decision maker, bring other stakeholders into the process early

DONT's

  • Don’t try to be overly social in the early interactions
  • Don’t push them for a no, take the lack of yes as a no after a certain point
  • Ensure that you don’t seem disinterested when speaking to them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Low-risk, adoption by others and strong collaterals matter the most to them.
  • Will you ever get a clear answer from Ben

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They can be some of the slowest decision makers.
  • Can Ben take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And Ben

Personality Compatibility


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