Tony Morrow

Commander
DISC Type : D

Lead Instructor at ATMorrow Consulting & Media Inc.

Victoria, British Columbia, Canada

Overview

Tony Morrow is a project management expert with over 20 years of experience and a background as a Naval Officer. Holding an MBA and certifications like PMP and SAFe SPC, he now focuses on education through ATMorrow Consulting & Media, helping students and professionals master Agile and Lean strategies for success.

Drawing from his 11+ years as a Canadian Naval Officer, Tony is a dedicated advocate for military veterans, helping them transition into civilian life. He previously founded the "Getting2Hired" YouTube series to provide coaching and share lessons learned from his own successful transition out of the military.

Unique fact: Tony is a former Clearance Diver for the Royal Canadian Navy, with specialized training in conventional munition disposal.

Personality Overview

Impact-Driven

Very Quick

Decisive

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They like to act fast and expect others to do the same.

Topics They Care About

Student Success
His current company's mission is helping students graduate on time with less stress, using Agile and Lean principles, as seen in his recent posts.
Agile & Lean Methodologies
He is a SAFe Program Consultant, coaches these strategies, and hosts the "LAST: Lean Agile Strategies & Tactics" podcast on the subject.
Veteran Transition
As a veteran, he created the "Getting2Hired" series to mentor other veterans transitioning to civilian careers, sharing his personal experiences and lessons.

Media Appearances

Tony has no verified media appearances

Work History

11-2024
Lead Instructor at ATMorrow Consulting & Media Inc.
11-2022 - 11-2024
Podcaster at LAST: Lean Agile Strategies & Tactics
7-2022 - 10-2022
Agile Coach / Scrum Master at Figment
5-2022
Project Management Instructor and Coach at PMwithTM
2-2022 - 6-2022
Project Manager Educator at IMT-PM, PMI AUTHORIZED TRAINING PARTNER (PREMIER TIER)

Education

2016 - 2018
Master of Business Administration - MBA from Australian Institute of Business
1999 - 2003
Bachelor's degree from Trent University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Victoria, British Columbia, Canada Job Level : N/A Designation : Lead Instructor at ATMorrow Consulting & Media Inc.
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tony

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They can take decisions very fast if you manage to convince them.
  • Can Tony take some risk or not?

  • The risks don’t matter much to them.

You And Tony

Personality Compatibility


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