Tony Redding in

Tony Redding

Commander · DISC type D
VP Business Development UK&I at Avenga
📍 Hammerwich, England, United Kingdom

Tony is a seasoned C-level Sales and Marketing Director with over 30 years of global experience in digital transformation, cloud, SaaS, and AI. A Fellow of the Institute of Directors, he provides strategic oversight for tech companies, from start-ups to enterprise-level, across the UK, USA, and EMEA markets.

He describes himself as "Retired (ish)" but remains active in his field and is always available to help his network. Tony has a notable sense of humor and actively uses his connections to support friends and colleagues in their endeavors.

He was once featured in the Prufrock business section of The Sunday Times.

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Current Role
VP Business Development UK&I
Job Level
Mid-senior
Location
Hammerwich, England, United Kingdom
Personality Overview

How Tony shows up

Candid & Clear
Impact-Driven
Risk-Taker

They respond well to strong and respectful communication. More than the product, they care about the effectiveness of the product. They are very proud of what they do.

Priorities

Topics Tony cares about

Go-to-Market Strategy
His own company provides C-suite advisory services in go-to-market, strategy, and execution for tech and digital companies.
Offshoring & Outsourcing
His profile highlights this as a specific area of specialty and expertise, particularly within the offshore and nearshore communities.
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Career

Work history

7-2019 - 12-2019
VP Business Development UK&I
Avenga
6-2019 - 11-2019
Director Business Development
Intamac Systems
3-2018
Director -Retired (ish) unless you know better
Neural Ltd
2-2018
Non Executive Director
Floral Frog
3-2017 - 5-2018
Sales Director
HAYNE Solutions
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1973 - 1978
HNC
Matthew Boulton Technical College
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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