Tony Redding

Commander
DISC Type : D

VP Business Development UK&I at Avenga

Hammerwich, England, United Kingdom

Overview

Tony is a seasoned C-level Sales and Marketing Director with over 30 years of global experience in digital transformation, cloud, SaaS, and AI. A Fellow of the Institute of Directors, he provides strategic oversight for tech companies, from start-ups to enterprise-level, across the UK, USA, and EMEA markets.

He describes himself as "Retired (ish)" but remains active in his field and is always available to help his network. Tony has a notable sense of humor and actively uses his connections to support friends and colleagues in their endeavors.

He was once featured in the Prufrock business section of The Sunday Times.

Personality Overview

Candid & Clear

Impact-Driven

Risk-Taker

They respond well to strong and respectful communication.  More than the product, they care about the effectiveness of the product. They are very proud of what they do.

Topics They Care About

Go-to-Market Strategy
His own company provides C-suite advisory services in go-to-market, strategy, and execution for tech and digital companies.
Offshoring & Outsourcing
His profile highlights this as a specific area of specialty and expertise, particularly within the offshore and nearshore communities.
Cloud Cost Savings
He actively shares content related to managing cloud spend, targeting financial and operational executives with hashtags like #cloudspend and #costsavings.

Media Appearances

Tony has no verified media appearances

Work History

7-2019 - 12-2019
VP Business Development UK&I at Avenga
6-2019 - 11-2019
Director Business Development at Intamac Systems
3-2018
Director -Retired (ish) unless you know better at Neural Ltd
2-2018
Non Executive Director at Floral Frog
3-2017 - 5-2018
Sales Director at HAYNE Solutions

Education

1973 - 1978
HNC from Matthew Boulton Technical College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Hammerwich, England, United Kingdom Job Level : Mid-senior Designation : VP Business Development UK&I at Avenga
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tony

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They can take decisions very fast if you manage to convince them.
  • Can Tony take some risk or not?

  • The risks don’t matter much to them.

You And Tony

Personality Compatibility


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