Tori Copelas

Wildcard
DISC Type : sic

Director, Global 360 Marketing, La Mer at The Estée Lauder Companies Inc.

New York, New York, United States

Overview

Tori has no verified overview

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Tori has no verified topics they care about

Media Appearances

Tori has no verified media appearances

Work History

1-2025
Director, Global 360 Marketing, La Mer at The Estée Lauder Companies Inc.
9-2022
Presidential Management Associate at The Estée Lauder Companies Inc.
6-2021 - 8-2021
Presidential Management Associate Intern at The Estée Lauder Companies Inc.
2018 - 2020
Media Manager at Midas Exchange, a WPP company
2017 - 2018
Media Negotiator at Midas Exchange, a WPP company

Education

2020 - 2022
Master of Business Administration - MBA from Duke University - The Fuqua School of Business
Bachelor’s Degree from St. Lawrence University

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Global 360 Marketing, La Mer at The Estée Lauder Companies Inc.
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Insights For Selling To Tori

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tori is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Tori

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Tori move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Tori take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Tori

Personality Compatibility


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