Tori Signorelli in

Tori Signorelli

Pioneer · DISC type Dsi
Director Guest Journey & Insights (Experience Strategy & Architecture, Customer Strategy, Insights) at Alaska Airlines
📍 Greater Seattle Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
20 Years
Current Role
Director Guest Journey & Insights (Experience Strategy & Architecture, Customer Strategy, Insights)
Job Level
Mid-senior
Location
Greater Seattle Area, United States
Personality Overview

How Tori shows up

Decisive But Friendly
Dynamic But Sincere
Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Priorities

Topics Tori cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2025
Director Guest Journey & Insights (Experience Strategy & Architecture, Customer Strategy, Insights)
Alaska Airlines
1-2011
Principal — Experience Strategy & Design Consulting
Tori Signorelli, Consulting
3-2021 - 6-2023
Senior Director, Service Design (Experience Architecture, Service Strategy, Enterprise Systems)
FARFETCH
7-2018 - 3-2021
Global Director, Service Design (Experience Architecture, Service Strategy, Enterprise Systems)
FARFETCH
1-2018 - 7-2018
Vice President of Customer Experience & Service Design (CX Strategy & Design)
ELM Learning
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Certificate
Kellogg Executive Education
2008 - 2010
Bachelor's Degree
Marist University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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