James Cook

Observer
DISC Type : ic

Head of Digital & CRM at AMI

Evesham, England, United Kingdom

Overview

James is a data-driven digital leader with 14 years of experience, currently serving as the Head of Digital & CRM at AMI. He specializes in developing omnichannel initiatives that boost customer engagement, loyalty, and ROI. He holds a Digital Marketing Diploma with a 98% distinction.

Outside of his professional life, James has a strong interest in live music, classic cars, and dogs. He also follows the work of organizations like the RSPB, suggesting a passion for nature and wildlife conservation.

Unique fact: James is a strong advocate of the ‘Always Be Testing’ mindset, using insights from both successes and setbacks to optimize results.

Personality Overview

Example Seeker

Curious

Value Driven

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Digital Transformation
He is currently responsible for driving digital transformation and CRM strategy as a key member of the Senior Leadership Team at AMI.
CRM & Customer Loyalty
A core focus throughout his career has been on increasing customer lifetime value (CLV) and engagement through strategic CRM.
Data-Driven Strategy
He identifies as a data-driven leader, using insights to develop customer-centric growth initiatives across both B2C and B2B roles.

Media Appearances

James has no verified media appearances

Work History

9-2022
Head of Digital & CRM at AMI
11-2020 - 8-2022
Head of CRM & Insights at Plumbworld (Online Home Retail Ltd.)
1-2018 - 11-2020
Digital Marketing Manager at Plumbworld (Online Home Retail Ltd.)
1-2014 - 1-2018
Email Marketing Manager at Plumbworld (Online Home Retail Ltd.)

Education

2008 - 2011
Bachelor of Science (BSc) from University of Worcester

More Information

Social Presence :

Prographics :

Exp : 11 Location : Evesham, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital & CRM at AMI
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from James

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can James take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And James

Personality Compatibility


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