James Cook
Login to view DISC.James is a data-driven digital leader with 14 years of experience, currently serving as the Head of Digital & CRM at AMI. He specializes in developing omnichannel initiatives that boost customer engagement, loyalty, and ROI. He holds a Digital Marketing Diploma with a 98% distinction.
Outside of his professional life, James has a strong interest in live music, classic cars, and dogs. He also follows the work of organizations like the RSPB, suggesting a passion for nature and wildlife conservation.
Unique fact: James is a strong advocate of the ‘Always Be Testing’ mindset, using insights from both successes and setbacks to optimize results.
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