Tracey Breeden

Balancer
DISC Type : S

Trade Quality Specialist at Molson Coors Beverage Company

Elkton, Virginia, United States

Overview

As a Trade Quality Specialist at Molson Coors, Kenneth is dedicated to upholding the companys core commitment to quality. His extensive experience includes management roles like Business Unit Manager and Sr Process Leader at both Molson Coors and its predecessor, MillerCoors, giving him deep industry expertise.

Kenneth believes true leadership is defined by creating a positive work environment where kindness and well-being are prioritized. He champions gratitude and perseverance as foundational values for success, emphasizing that focusing on lifes blessings is key.

He recently highlighted the exceptional annual quality audit scores of two California-based partners, Harbor Distributing and Gate City Distributing.

Personality Overview

Empathetic

Process-Oriented

Formal Mannered

They are confident about making long-term decisions.  Even if it takes time, they prefer following the process. They are polite and respectful but practical.

Topics They Care About

Beverage Quality
His role as a Trade Quality Specialist and recent posts highlight his focus on maintaining exceptional quality standards with company distributors.
Positive Leadership
He frequently shares his belief that true leaders prioritize a positive and meaningful work environment, focusing on values like family and well-being.
Distributor Partnerships
His work involves close collaboration with distributors to ensure they meet high-quality standards, as seen in his recent successful audit work in California.

Media Appearances

Tracey has no verified media appearances

Work History

5-2023
Trade Quality Specialist at Molson Coors Beverage Company
7-2021 - 5-2023
Business Unit Manager at Molson Coors Beverage Company
12-2018
Sr Process Leader. at MillerCoors
8-2017
Business Unit Manager at DanoneWave
6-2012 - 8-2017
Sr Process Leader at MillerCoors

Education

Tracey has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : Elkton, Virginia, United States Job Level : Junior Designation : Trade Quality Specialist at Molson Coors Beverage Company
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Insights For Selling To Tracey

During A Call Or A Meeting

DO's

  • Focus on making them comfortable before really commencing the sales motion
  • Share information about the process and how it would address all concerns
  • Tell them about the outcome and results before talking about the input

DONT's

  • Skip mentioning details that are confusing
  • Do not sound very transactional, make extra effort to be genuinely interested
  • Don’t push them for a no, take the lack of yes as a no after a certain point

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracey is

  • What matters the most to them is low risk, adoption by others and proven case studies.
  • Will you ever get a clear answer from Tracey

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Tracey move?

  • They can be very slow in making decisions.
  • Can Tracey take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Tracey

Personality Compatibility


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