Tracey Lavaniegos

Trailblazer
DISC Type : DI

New Business Development at OmniAccess, Marlink

Hollywood, Florida, United States

Overview

Tracey is a dynamic business leader focused on driving brand, revenue, and market growth through strategic alliances, particularly in the telecommunications and maritime sectors. People who have worked with her describe her as a "passionate, " "tenacious, " and "results-driven" professional. She holds a Bachelor of Arts from the Northern Ballet School.

Outside of her corporate roles, Tracey has a background in the entertainment industry, having worked in new business development for an entertainment agency. Her interests include major media companies like The Walt Disney Company and Sony Pictures Entertainment, and she actively supports the creative projects of her peers.

Unique fact: Tracey is a classically trained artist, having earned a Bachelor of Arts from the prestigious Northern Ballet School.

Personality Overview

Friendly But Fast

Persuasive

Achievement-Oriented

If they come to believe in your value proposition, they will be your champion.  They prefer to ensure that they are in control of the situation. A combination of speed and relationship gets the best response from them.

Topics They Care About

Strategic Partnerships
Her career is centered on building high-impact alliances. At C1, she managed key partnerships with industry leaders like Zoom, NICE, and Pure Storage to drive mutual growth.
Maritime Connectivity
She has extensive experience selling cutting-edge connectivity solutions, like Starlink and VSAT, to the super yacht industry from her time at Anuvu and as a consultant.
Enterprise AI
She recently shared content on AI's role in business, believing it is a tool for empowerment rather than replacement and a subject worth exploring for strategic advantage.

Media Appearances

Tracey has no verified media appearances

Work History

8-2025
New Business Development at OmniAccess, Marlink
4-2024 - 6-2025
Alliance Director at C1
9-2022 - 4-2024
Account Executive, Yacht Division at Anuvu
2-2019 - 7-2020
Director of Sales & New Business Development at Don Casino Entertainment Agency
Consultant at Independent Contractor

Education

1986 - 1989
Bachelor of Arts (B.A.) from Northern Ballet School, Manchester UK
Associate of Arts (A.A.) from Chethams, Manchester UK

More Information

Social Presence :

Prographics :

Exp : 4 Location : Hollywood, Florida, United States Job Level : Junior Designation : New Business Development at OmniAccess, Marlink
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Insights For Selling To Tracey

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Address your competition clearly and confidently
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracey is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tracey

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Tracey move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Tracey take some risk or not?

  • If necessary, they will be ready to take risks.

You And Tracey

Personality Compatibility


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