Traci J. Cothran

Trailblazer
DISC Type : DI

Sales and Marketing Manager at Wayne State University Press

Detroit Metropolitan Area, United States

Overview

Traci has no verified overview

Personality Overview

Persuasive

Achievement-Oriented

Values Relationships

They will fight for you if they come to believe in you.  They are more likely to accept new and exciting technologies. They prefer to ensure that they are in control of the situation.

Topics They Care About

Traci has no verified topics they care about

Media Appearances

Traci has no verified media appearances

Work History

3-2022
Sales and Marketing Manager at Wayne State University Press
6-2019 - 10-2021
Director, K12 Content Strategy and Development at Cengage Group
4-2018 - 5-2019
Sr. Manager, K12 Content Strategy and Development at Cengage Group
8-2015 - 4-2018
Manager, K12 Content Strategy and Development at Cengage Group
4-2013 - 8-2015
Publishing Consultant, Content Creator, Marketing and Digital Strategist, Professional Book Reviewer at Cothran Consulting

Education

BA from Allegheny College
Executive Leadership Certificate from Cornell University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Detroit Metropolitan Area, United States Job Level : Middle Designation : Sales and Marketing Manager at Wayne State University Press
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Insights For Selling To Traci J.

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Talk about yourself and some of your achievements at the start of the conversation
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Traci J. is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Traci J.

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Traci J. move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Traci J. take some risk or not?

  • If necessary, they will be ready to take risks.

You And Traci J.

Personality Compatibility


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