Tracie Daly. Food Business Coach

Commander
DISC Type : D

Owner at Tracie Daly Food Business Coach

Kilkenny, County Kilkenny, Ireland

Overview

Tracie Daly is an award-winning food business coach, entrepreneur, and chef with over 25 years of experience in the Irish food and education sectors. She specializes in mentoring independent business owners on profitability, operations, and mindset. Her background includes owning an award-winning café and nearly a decade as a senior teacher at the world-renowned Ballymaloe Cookery School.

Deeply passionate about the Irish food industry, Tracie actively helps entrepreneurs succeed through coaching and mentoring. She is also an experienced MC and host for major food festivals across Ireland, including the Ballymaloe Festival of Food and Savour Kilkenny, where she champions chefs and connects with audiences.

Interesting fact: Tracie set up and trained the teams for the Ballymaloe Cookery Schools food truck, which went on to win Best Food Truck 2019 in Ireland.

Personality Overview

Decisive

Candid & Clear

Impact-Driven

They like to act fast and expect others to do the same.  They respond better to strong and respectful interactions. More than the product, they care about the effectiveness of the product.

Topics They Care About

Mentoring Food Entrepreneurs
Her core business involves coaching food business owners on growth, streamlining operations, and improving profitability. She is an associate with Agile Executives, offering funded mentoring.
Irish Food Industry
She is deeply passionate about supporting and elevating the Irish food and hospitality sector, frequently speaking about its challenges and advocating for business owners.
Sustainable Business Practices
Focuses on creating sustainable business improvements, reducing waste, and has interviewed other sustainability champions on topics like local sourcing and reusable packaging.

Media Appearances

Tracie has no verified media appearances

Work History

5-2019
Owner at Tracie Daly Food Business Coach
6-2018
Entrepreneur at Self-employed
6-2012 - 7-2018
Senior Teacher at Ballymaloe Cookery School
12-2006 - 7-2011
Small Business Owner at The Two Dames, Coffee Boutique

Education

1998 - 2002
Certificate from D.I.T. Cathal Brugha Street, Dublin
2019 - 2019
Adv. Dip from Kingstown College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Kilkenny, County Kilkenny, Ireland Job Level : N/A Designation : Owner at Tracie Daly Food Business Coach
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Insights For Selling To Tracie

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tracie

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Tracie move?

  • They can take decisions very fast if you manage to convince them.
  • Can Tracie take some risk or not?

  • The risks don’t matter much to them.

You And Tracie

Personality Compatibility


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