Tracy Akers Williams, MBA, CPRP

Questioner
DISC Type : c

Parks Marketing Manager at City of Jacksonville

Jacksonville, Florida, United States

Overview

Tracy has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Tracy has no verified topics they care about

Media Appearances

Tracy has no verified media appearances

Work History

8-2019
Parks Marketing Manager at City of Jacksonville
3-2018 - 7-2019
Senior Services Manager at City of Jacksonville
2012
Marketing Department at Camellia at Deerwood
12-2005 - 3-2012
Department Manager at Unversity of Phoenix
1-1991 - 2-2005
Business Analyst. Store Sales at Foley's

Education

1998 - 2002
BA from Texas Southern University
2004 - 2006
MBA from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 34 Location : Jacksonville, Florida, United States Job Level : Middle Designation : Parks Marketing Manager at City of Jacksonville
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tracy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tracy take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Tracy

Personality Compatibility


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