Tracy Carson

Galvanizer
DISC Type : Id

Senior Director, Global Customer Marketing at Coveo

Canada

Overview

Tracy has no verified overview

Personality Overview

Socially Adept

Persuader

Trusting

They are charming and can persuade others to support their decisions.  They are not against taking risks and can make tough decisions when required.
 They are more likely to accept new and exciting technologies.

Topics They Care About

Tracy has no verified topics they care about

Media Appearances

Tracy has no verified media appearances

Work History

4-2025
Senior Director, Global Customer Marketing at Coveo
3-2023 - 3-2025
Director, Customer Marketing and Advocacy at Coveo
7-2021 - 3-2023
Director, Customer Engagement at OwnBackup
1-2017 - 7-2021
Director, Customer Experience Marketing at Coveo
1-2013 - 5-2018
Event Lead at St. Lawrence College, Young Women Innovators Conference

Education

2001 - 2005
Bachelor of Journalism from Ryerson University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Canada Job Level : Senior Designation : Senior Director, Global Customer Marketing at Coveo
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Take a friendly, informal yet confident approach while pitching
  • Present testimonials from existing customers about their experience with your product
  • You might need to keep the conversation on track, they tend to slide off-topic

DONT's

  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t be excessively objective, focus on building a story first
  • Don’t hesitate from asking questions, but take a friendly and warm approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tracy

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Tracy take some risk or not?

  • If necessary, they will be ready to take risks.

You And Tracy

Personality Compatibility


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