Tracy Farrow

Examiner
DISC Type : sc

Deputy Chief Information Officer at Great Western Hospitals NHS Foundation Trust

Swindon, England, United Kingdom

Overview

Tracy has no verified overview

Personality Overview

Process Oriented

Overcautious

Tough To Convince

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Tracy has no verified topics they care about

Media Appearances

Tracy has no verified media appearances

Work History

1-2023
Deputy Chief Information Officer at Great Western Hospitals NHS Foundation Trust
9-2021 - 1-2023
Interim Director IT at Great Western Hospitals NHS Foundation Trust
1-2003 - 1-2023
Head Of IT Applications & Projects at Great Western Hospitals NHS Foundation Trust

Education

Tracy has no verified education history

More Information

Social Presence :

Prographics :

Exp : 23 Location : Swindon, England, United Kingdom Job Level : Leadership Designation : Deputy Chief Information Officer at Great Western Hospitals NHS Foundation Trust
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Tracy

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Tracy take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Tracy

Personality Compatibility


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