Trang Phan

Evaluator
DISC Type : cds

Global Brand Director - Magnum at The Magnum Ice Cream Company

Netherlands

Overview

Trang is a Global Brand Director at The Magnum Ice Cream Company with over 10 years of experience in the FMCG industry at companies like Unilever and FrieslandCampina. A graduate of Université de Toulouse, she is described by colleagues as an outstanding and sensational marketer with strong commercial acumen and unstoppable positivity.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Brand Crafting
Believes a true brand crafter must fall in love with the product, a philosophy that she applied to her work on Cornetto.
Meaningful Marketing
Expresses a passion for marketing that contributes to consumers' lives in a meaningful and positive way.
FMCG Innovation
Has extensive experience building brands and leading successful product launches in the fast-moving consumer goods sector for over a decade.

Media Appearances

Trang has no verified media appearances

Work History

9-2025
Global Brand Director - Magnum at The Magnum Ice Cream Company
7-2024
Global Marketing Director - The Magnum Ice Cream Company at Unilever
7-2020 - 6-2024
Global Marketing Manager - Ice Cream at Unilever
5-2019 - 6-2020
Senior Regional Brand Manager - Ice Cream (Magnum) (SEAA) at Unilever
11-2017 - 4-2019
Regional Brand Manager - Ice Cream (Desserts, Kids, Health & Wellness) (SEAA) at Unilever

Education

2004 - 2006
Bachelor; Hons from Université de Toulouse
2001 - 2004
Education details unavailable from Le Hong Phong High School For The Gifted, HCMC, Vietnam

More Information

Social Presence :

Prographics :

Exp : 17 Location : Netherlands Job Level : Mid-senior Designation : Global Brand Director - Magnum at The Magnum Ice Cream Company
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Insights For Selling To Trang

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Trang is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Trang

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Trang move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Trang take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Trang

Personality Compatibility


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