Travis Bilton

Observer
DISC Type : ci

CEO and Co-founder at akta MTB

Vancouver, British Columbia, Canada

Overview

Travis Bilton is the CEO and Co-founder of akta MTB, a technical apparel company. With over a decade of experience designing for major cycling brands like Race Face and FOX Factory, he is an expert in product design, fabric sourcing, and development. He holds a Diploma from the Visual College of Art and Design Vancouver.

As an avid mountain biker, Traviss personal passion directly influences his professional work. He founded akta MTB to create the kind of timeless, high-performance gear he wanted to use himself. He is based in the mountain biking hub of Squamish, British Columbia.

Travis and his co-founder left senior roles at a major competitor to start akta MTB from the ground up.

Personality Overview

Assertive

Curious

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

MTB Apparel Design
He has over 10 years of experience designing and developing technical soft goods for major brands in the cycling industry.
Brand Growth
He is actively expanding akta MTB's retail presence and global distribution, seeking experienced sales reps for key territories like BC and Ontario.
Product Innovation
He is passionate about refining product lines with fabric updates and launching new items he has personally wanted to design for years.

Media Appearances

Travis has no verified media appearances

Work History

2-2022
CEO and Co-founder at akta MTB
3-2021 - 1-2022
Senior Product Designer and Developer at Race Face Performance Products
10-2019 - 3-2021
Soft Goods Designer at FOX Factory
5-2018 - 9-2019
Product Designer at YT Industries
8-2014 - 4-2018
Senior Soft Goods Developer at Race Face Performance Products

Education

2013 - 2014
Diploma from Visual College of Art and Design Vancouver

More Information

Social Presence :

Prographics :

Exp : 11 Location : Vancouver, British Columbia, Canada Job Level : Leadership Designation : CEO and Co-founder at akta MTB
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Insights For Selling To Travis

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Travis is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Travis

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Travis move?

  • They like to analyze well and then make their decisions.
  • Can Travis take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Travis

Personality Compatibility


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