Travis Coffman

Enthusiast
DISC Type : i

Executive Vice President, US at DataDis

Atlanta, Georgia, United States

Overview

Travis is an Executive Vice President at DataDis with nearly 20 years of experience leading sales and customer success teams in the fleet management technology industry. He studied Business Administration at Texas Tech University and is described by colleagues as a leader who embodies trust, respect, and empowerment.

Based on his Texas roots and university affiliation, Travis likely has an interest in college sports, particularly teams from his alma mater.

Unique fact: A former colleague noted that Travis "wrote the book on relationship selling, " highlighting his deep expertise in building strong client connections.

Personality Overview

Consensus Focused

Optimistic

Non-Confrontational

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Fleet Maintenance
As the EVP for a leading fleet maintenance software company, DataDis, he frequently posts about innovation and efficiency in this specific sector.
Customer Experience
He has shared content emphasizing the critical importance of customer experience in the technology space, viewing it as a core responsibility beyond just product innovation.
Team Culture
His personal introduction highlights a passion for developing a "culture of excellence" built on trust, accountability, respect, and creativity.

Media Appearances

Travis has no verified media appearances

Work History

12-2023
Executive Vice President, US at DataDis
9-2022 - 8-2023
Vice President of Revenue at Digital Fleet
5-2019 - 9-2022
Vice President, Sales at EROAD
2-2018 - 5-2019
Regional Sales Director at EROAD
10-2017 - 12-2017
Director of Enterprise Sales at MobileCause

Education

Business Administration from Texas Tech University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Executive Vice President, US at DataDis
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Insights For Selling To Travis

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Travis is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Travis

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Travis move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Travis take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Travis

Personality Compatibility


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