Travis Parman

Commander
DISC Type : D

Chief Communications Officer at The Goodyear Tire & Rubber Company

Greater Cleveland, United States

Overview

Travis has no verified overview

Personality Overview

Impact-Driven

Strong-Willed

Candid & Clear

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They respond well to strong and respectful communication.

Topics They Care About

Travis has no verified topics they care about

Media Appearances

Travis has no verified media appearances

Work History

4-2026
Chief Communications Officer at The Goodyear Tire & Rubber Company
Chief Communications Officer at Philip Morris International U.S.
Chief Communications Officer at AppHarvest
Global Communications Head at Nissan Motor Corporation
Chief Communications Officer at Nissan Motor Corporation

Education

M.S. Communications Management from Syracuse University
B.S. Communications from University of Tennessee, Knoxville

More Information

Social Presence :

Prographics :

Exp : 1 Location : Greater Cleveland, United States Job Level : Leadership Designation : Chief Communications Officer at The Goodyear Tire & Rubber Company
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Insights For Selling To Travis

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Travis is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Travis

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Travis move?

  • If convinced, they can reach decisions quite fast.
  • Can Travis take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Travis

Personality Compatibility


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