Tre Menzel

Pioneer
DISC Type : Dsi

VP of Sales – West (US, LATAM & Canada) at Radiant Logic

Los Angeles Metropolitan Area, United States

Overview

Tre Menzel is the VP of Sales for the Western US, LATAM, and Canada at Radiant Logic. He has a career focused on helping enterprise leaders solve complex business problems in security and infrastructure, with previous sales leadership roles at Google Cloud and NetApp. He holds a B. A. from UC Santa Barbara.

Outside of his technology sales career, Tre is actively involved in the Southern California sports community. He serves on the Board of Directors for both the Los Angeles Sports Council and the Southern California Committee for the Olympic Games, reflecting a strong passion for local sports.

During his five years at Google Cloud, he and his team produced 10X growth for the company.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Identity-driven Security
He emphasizes that modern cyberattacks begin with identity, not malware, showing a focus on identity as the core of security strategy.
Enterprise Tech Sales
His career at Radiant Logic, Google, and NetApp has been dedicated to helping CIOs and CISOs find solutions for security, cloud, and AI initiatives.
Los Angeles Sports
Serves as a board member for the Los Angeles Sports Council and the Southern California Committee for the Olympic Games, showing deep community involvement.

Media Appearances

Tre has no verified media appearances

Work History

10-2025
VP of Sales – West (US, LATAM & Canada) at Radiant Logic
1-2020 - 12-2024
Head of Sales Google Cloud Enterprise | So Cal at Google
3-2015 - 12-2019
Executive Sales Leader - Enterprise/Global Accounts at NetApp
5-2010 - 3-2015
Global Account Leader at NetApp
2-2005 - 4-2010
Enterprise Sales Representative at NetApp

Education

1993 - 1998
B.A. from UC Santa Barbara
Sales Leadership and Innovation from University of California, Berkeley, Haas School of Business

More Information

Social Presence :

Prographics :

Exp : 20 Location : Los Angeles Metropolitan Area, United States Job Level : Senior Designation : VP of Sales – West (US, LATAM & Canada) at Radiant Logic
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Insights For Selling To Tre

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tre is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Tre

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Tre move?

  • They are generally fast movers and can take quick decisions
  • Can Tre take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Tre

Personality Compatibility


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